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Mossy Oak Contributes to Fight Against Cancer

vest_1.jpgMossy Oak Apparel's Limited Edition Dixon Turkey Vest is a tribute to long-time Mossy Oak executive-team member Bob Dixon, who lost his battle with colon cancer in 2003. In an effort to fight this terrible disease, Mossy Oak has teamed up with Dr. Arthur S. Leonard, who started a cancer research fund that's largely supported by the donations of sportsmen and women. All of the proceeds generated by the sale of the Dixon Vest will go directly toward the ASL Cancer Research Foundation.  
 
Dixon was a devoted husband and father who had a positive impact on many people from all walks of life. And although he loved a variety of pursuits linked with the outdoors, hunting turkeys was his true passion. Dixon was first diagnosed with an advanced form of colon cancer around 2000, and his health quickly suffered. When spring 2002 rolled around, Dixon's health was at its lowest point.
 
"The Mossy Oak team first met Dr. Leonard at the Archery Trade Association Show in 2002," said Clay White, a marketing associate from Mossy Oak. "Knowledge of Dr. Leonard's research was becoming more prevalent in the outdoor industry, and Bob's co-workers instantly realized that this could be a chance to make a difference in Bob's life. Quite literally, Bob's funeral was planned for the following week - the outlook was that bad. Through the encouragement of Mossy Oak's founder, Toxey Haas, and other close friends, Bob made the trip to Dr. Leonard's office in Minneapolis to begin treatment. The treatments had immediate effects, and Bob gained back most of his strength and quality of life.  
 
"We wanted to support the ASL Cancer Research Foundation because their groundbreaking research and treatments added over a year to Bob Dixon's life. Bob used that final year to spend time with his wife and two kids, as well as his friends at Mossy Oak."
 
According to White, the core of Dr. Leonard's research is focused on colon cancer and other cancers of the abdominal area. The ASL team has already made some amazing advancements that, once refined and perfected, could have a huge impact on many types of cancer. And, in support of this joint venture, Mossy Oak Apparel announced the launch of www.dixonvest.com, a micro-site dedicated to telling the story behind the new turkey vest and creating a forum for hunters and outdoorsmen to learn about the worthy cause this project supports.
 
In total, 1,986 vests will comprise the limited edition, symbolizing the year 1986 in which the Mossy Oak brand began making its mark on the outdoor world. In addition, the first 100 vests come complete with a select series of calls from top manufacturers such as Cody Calls, Primos, Woodhaven Custom Calls, M.A.D Calls and Pittman Game Calls. These select vests/call combos are currently being auctioned online, so check out www.dixonvest.com to see how you can enter the online auction and become part of this worthy cause.  
 
Aside from the first 100 vests, dixonvest.com also has a list of retailers that will be carrying the vest this spring. However, you don't have to buy a Dixon Vest to support the fight against cancer. Donations can be made payable to the "ASL Cancer Research Fund" and sent to this address:  
       
      ASL Cancer Research Fund #8288
      Attn: Bob Dixon Memorial Fund
      c/o Minnesota Medical Foundation, Ste. 818
      Riverside Professional Building
      606 24th Avenue South
      Minneapolis, MN 554454
      Phone: (612) 341-9498
 
"We have been so overwhelmed by the support for this project," White said. "So many people have e-mailed us stories about meeting Bob at a trade show or when he came to speak at their local NWTF chapter event ... the list goes on and on. We develop lot of new products each year, but I've never been involved with a product that has brought together so many sportsman for a common pupose and received so much positive feedback from hunter that were familiar with Bob Dixon. It's nice that Mossy Oak, as a company, can play a small role in giving something back, and the hunting public has made that possible."

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